Expert analyses that build competitive advantage

As part of Enter Poland, we offer a wide range of analytical and advisory services that help companies safely and effectively develop their operations in the Polish market. Our reports, analyses and operational activities are based on the knowledge of experts from various industries, ensuring reliable conclusions and precise recommendations. We work both with companies planning their first steps in the Polish market and with organisations already operating in Poland that wish to increase competitiveness and scale their business.

Why do companies commission market analyses?
Entering a new market always involves risk. With our analyses, you can:

  • avoid costly investment mistakes,
  • understand the real potential of the market,
  • identify customer segments most likely to purchase your product,
  • gain insight into current and future competitors,
  • plan marketing and pricing strategies more effectively,
  • select the most suitable market-entry model (distributor, branch, representative office, e-commerce).

These are the fundamental pillars that minimise risk and increase the chance of a successful expansion.

Who is this offer for?

Our services are intended for:

  • foreign companies planning to enter the Polish market,
  • entrepreneurs testing the potential of a new product or service,
  • tech startups seeking first customers and strategic partners,
  • corporations assessing investment attractiveness in Poland,
  • companies aiming to expand sales, distribution or partner networks,
  • organisations requiring in-depth analyses before making strategic decisions.

How we work

  1. Initial consultation and project understanding
    We analyse your needs, objectives and strategic assumptions.
  2. Selecting the scope of analysis
    Together, we define which elements are critical and create a clear project timeline.
  3. Conducting research and analyses
    Our expert team prepares reports, studies and recommendations based on reliable sources and real market data.
  4. Presentation of results and strategic consultations
    We present conclusions and recommendations, then define the next steps together.
  5. Support in implementation
    Optionally, we assist in further stages — from partner sourcing to opening a branch or representative office.


Potential Competitors

We will identify entities in the sector that are not currently competing with your company but may become competitors in the future.

Current Competitors

We will analyse how competitors operate and examine the structure of your sector. We will assess their strengths and weaknesses, sales volume and market share.

Suppliers

We will identify potential suppliers and assess how dependent your company currently is or may become on them.

Substitutes


Potential Clients


Macro-Environment Analysis



Strategic analysis of the organisation and its environment

Market Environment Analysis


Before introducing a new product or service to the market, it is essential to analyse a number of economic factors. The information obtained in this process allows you to determine whether launching your planned business activity will produce the expected results — or at least to what extent it is likely to. For this reason, comprehensive market-environment analyses are conducted. Such reports include all key determinants influencing the feasibility and success of market entry.


Market Size and Structure Analysis


A fundamental component of pre-entry research is the analysis of market size and structure. Its results include not only basic statistical data on sales volume and dynamics, but also crucial information on the entities actively participating in economic relations. Our reports describe current market trends — both across the entire sector and within specific segments (industry reports). With advanced econometric models, we can prepare reliable forecasts.


Competition Analysis


When planning expansion into a new market, it is essential to conduct a detailed competition analysis. Its purpose is to identify companies operating in the relevant segment and assess their potential. This includes verifying their strategic approach, comparing product portfolios and analysing multiple factors such as:

  • financial performance and turnover,
  • range of products and services,
  • pricing structures and distribution channels,
  • target groups and consumer behaviours,
  • marketing strategies and promotional activities.

Product and Service Potential Analysis


Before entering the Polish market with a new product, it is necessary to determine its potential appeal to future consumers. This requires a dedicated market-entry product analysis. The resulting report provides detailed supply indicators and answers whether your offer will fill a market gap or simply blend into the existing competition. This service is complemented by a consumer preference analysis, which examines purchasing behaviours within the target market.


Business Partner Search


By considering all the above factors, our competitiveness analysis identifies the strengths and weaknesses of key market players and determines their market shares. We also provide data on the potential of future contractors and directions of cooperation. This forms the basis for creating a business database containing unique contacts within your industry. Using these insights, we support clients in searching for suitable business partners who meet defined requirements and strategic objectives.




Let’s talk about your project

Contact us and we will prepare an analysis tailored to the specifics of your business. We offer a free initial consultation during which we will discuss the necessary scope of work and possible market-entry scenarios.



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